Manager, Segment Delopment & Strategy

Job Description
The primary purpose of this role is to help develop and implement the Priority Banking customer value proposition to meet the financial needs of the target affluent customers in the market.

The job holder will be responsible for conducting competitor benchmarking and analysis, focus group discussions and customer research with the objective to aid the development of strong franchise management.

He/She is responsible for supporting the Priority Banking segment performance growth
Key Roles & Responsibilities
Segment Strategy and Client Value Proposition
Assist in adapting and implementing the global client segment strategy and client value proposition to design and develop a compelling value proposition for Priority Banking in the country
Undertake regular competitor benchmarking, client research and frontline feedback on a continuous basis to gain deep insights into client needs and market trends.
Help develop and support formulation of sub-segment value propositions using segmentation & portfolio analytics
Help support all aspects around the overall implementation of CVP strategy for Priority & International Banking for the country
Maintain client email platform to ensure seamless communication is upheld
Support client engagement initiatives and activities

Program Management
Support implementation of client management principles and framework including qualification criteria, client membership and upgrade-downgrade client experience management.
Assist in developing and implementing the integrated segment marketing strategy to launch/re-launch the program value proposition and specific enablers and track program performance
Collaborate with marketing in the adaptation of branding and communications guidelines for external marketing, direct marketing, website and online marketing, in-branch collaterals and internal communications
Collaborate with country value streams on action plans and agendas to meet agreed timelines for successful launch of the value propositions and key supporting enablers.
Assist in providing adequate communication and training available to all channels on the value proposition and related offers and specific campaigns launched from time to time
Qualifications & Skills
A bachelor’s degree in business or related area
Excellent knowledge and hands-on experience in Retail Clients business, including customer segments and product development
Professional depth in development of integrated customer strategy and value proposition, as well as marketing strategy.
Ability to think creatively and out of the box in designing new offers and innovative solutions

Diversity & Inclusion
Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.

Manager, Segment Delopment & Strategy Manager, Segment Delopment & Strategy Reviewed by Unknown on 2:30 AM Rating: 5

JOBS CATEGORY

ACCOUNTANT JOBS ICT JOBS Gaborone Administrative - Management DRIVER DEBSWANA FRANCISTOWN HEALTH JOBS Finance Jobs LECTURER JOBS Sales Jobs EDUCATION JOBS Electrical Engineering Jobs Engineering Jobs LEGAL JOBS MINING JOBS TEACHING JOBS BPC BOTSWANA POWER CORPORATION Civil Engineering Jobs Medical Jobs Procurement Jobs MARKETING JOBS Scholarships NGO JOBS BANKING JOBS BURS BOTSWANA UNIFIED REVENUE SERVICE HUMAN RESOURCE JOBS MECHANICAL ENGINEER MEDIA - PUBLIC RELATION JOBS SECURITY JOBS US EMBASSY AGRICULTURE - LIVESTOCK AIR BOTSWANA BR BOTSWANA RAILWAYS Botho University Environmental Engineering Jobs Government Jobs Insurance Jobs LOBATSE RESEARCH JOBS UNIVERSITY OF BOTSWANA United Nations AVIATION JOBS BARCLAYS BANK BMC BOTSWANA MEAT COMMISSION BOTSWANA POST BOTSWANA TOURISM CLIMATE CHANGE JOBS CONSULTANT Community Development Internships Librarian Jobs Ministry of Lands and Housing SADC SOUTHERN AFRICAN DEVELOPMENT COMMUNITY Standard Chartered Bank TELECOMMUNICATIONS JOBS TOURISM JOBS U.S EMBASSY GABORONE Volunteer Opportunities ABM UNIVERSITY COLLEGE AFA ASSOCIATED FUND ADMINISTRATORS ATTORNEY GENERAL CHAMBERS BA ISAGO UNIVERSITY COLLEGE BAMB BOTSWANA AGRICULTURAL MARKETING BOARD BANK OF BOTSWANA BDF BOTSWANA DEFENCE FORCE BEC BOTSWANA EXAMINATION COUNCIL BITRI BOTSWANA INSTITUTE FOR TECHNOLOGY RESEARCH AND INFORMATION BOTSWANA PRISONS SERVICES BTU BOTSWANA TEACHERS UNION BVI BOTSWANA VACCINE INSTITUTE Botswana Police Service Jobs COMESA COS BOTS COPYRIGHT SOCIETY OF BOTSWANA CUSTOMER CARE JOBS Consultancy DE BEERS ENGEN FILLING STATION FNB BANK General Engineering Jobs HOSPITALITY JOBS HOTEL JOBS INVITATION FOR INTERVIEWS JOBS IN MAUN KASANE KBL KGALAGADI BREWERIES LEA LOCAL ENTERPRISE AUTHORITY LOGISTICS JOBS MAHALAPYE MASCOM MINISTRY OF EDUCATION AND SKILLS DEVELOPMENT MOGODITSHANE MOKOLODI NATURE RESERVE Ministry of Trade and Industry Ministry of Youth Sport and Culture Monitoring and Evaluation OFFICE OF THE OMBUDSMAN ORANGE BOTSWANA Project Management Jobs RECEPTIONIST JOBS RECORDS MANAGEMENT SEROWE STANBIC BANK TRAINEE JOBS TRAINEES TSABONG WATER UTILITIES CORPORATION
Powered by Blogger.