Relationship Manager - SME

Job Description
	• Manage Secured and Unsecured Products within SME with focus on building and growing the business. • Conceptualize product marketing strategies to attract and increase number of new to bank customers (i.e. sponsorships, advertorial, editorial), and coordinate planning / consolidation of marketing and product calendar. • Key liaison with Marketing Services on all Brand Management, Marketing Communications, Loyalty programs, and cost / budget management. Business Performance: • To deliver target financial performance for new acquisition by launch of new products and portfolio analysis. • Managing the profitability of the product lines. Channel Management And Initiatives: • Develop strategy for tie ups with third-party relationship to build sales volume through these channels. • Track sales volume on weekly basis and manage issues with sales momentum. • Develop sales incentive programs for all key channels. • Develop revenue point structure to drive product acquisition strategy and sales behaviour across channels. Product Marketing & Initiatives: • Develop campaigns by working closely with Marketing Services and advertising agencies to conceptualise and execute innovative advertising. • Responsible for driving continuous improvement in all communications (letters, website, advertising). • Build brand equity for SME products through PR and Marketing activities. • Manage and maximise marketing budget. . Process: • Identify recurring customer complaints and work with Service team to solve root cause of issues. • Participate in process improvement events. • Liaising with Credit, Ops and other stakeholders to solve the Sales process issues.
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	Diversity & Inclusion
	Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential. APPLY