Trade Marketing Representative at British American Tobacco - Gaborone -Botswana

Assist the Country Manager with the operational execution of the company plan.
Implement brand and trade programs in accordance to prescribed objectives in territory per country operational plan aligned to the marketing strategy, through the most effective and efficient utilization of field force & marketing resources.

Principal Accountabilities

Leadership

• Understands, accepts and can articulate company vision and values.
• Seeks opportunities for growth and development.
• Leads by setting a personal example of excellence, lives the guiding principles.
• Demands discipline of self and others to raise standards and deliver stretching results.
• Demonstrates awareness of own impact on others.
• Assist Country Manager with training and development of team members
• Assist Country Manager with infield visits

Management 

• Monitor & report on distributors’ objectives of product availability, customer service levels, stock holding to ensure that the company meets the highest levels of customer satisfaction.
• Provide data and maintain accurate records on competitor’s activities, sales and distribution and report regularly to the Country Manager.
• Manage and control all assigned resources, materials and equipment in a secure and efficient manner in order to maximise the use of organisation assets.
• Monitor and report on brand performance in the outlets (BAT’s and competitors’).
• Effective reporting and feedback on AIT activities, in order to minimise impact of Illicit/UP.
• Manage & control Merchandising & ISF inventory and storage
• RCEP measurement reporting and payment.
• Draw monthly ISF inventory list.
• Allocate ISF to team according to cycle activity.
• Manage key account role out of ISF
• Monitor 3 rd party resellers inventory.

Relationships

• Establish close working relationships with the trade in order to gain trade support and loyalty whilst enhancing understanding of the trading environment.
• Relationships with Key Accounts head office staff

Innovation

• Gathers ideas wherever they exist.
• Embraces and promotes change
• Seeks opportunities for continuous improvement.
• Regularly reviews what is done, why and how.
• Takes calculated risks and learns from mistakes

Operational results

• Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan.
• Ensure that the trade coverage and visit frequency targets are met according to agreed customer service levels.
• Ensure that stock rotation is done according to the FIFO principles.
• Execute objectives in terms of distribution, availability, visibility, information and price.
• Measure the Trade Investment Terms per account plans & agreements
• Monitoring and report on vending machines as per channel requirements.
• Coordinate and administrate Merchandising installations
• Compile cycle plan learnings and recommendations
• Allocate POS items per cycle instruction
• Compile weekly stock report
• Compile AIT report.
• Monitor and manage sales of 3 rd party resellers in order to meet target.

Essential requirements 

• Grade 12
• Tertiary qualification in marketing or business related fields
• 2 – 3 years relevant FMCG experience.
• Valid Code 08 Driver’s licence.
• Excellent written and verbal communication skills (English).
• Above average negotiation skills.
• Must be a team player
• Willingness to travel and support other end-markets

Desirable requirements 

• Sound quantitative and analytical skills.
• Above average computer literacy in MS Office.
• Excellent planning and execution skills.
• Ability to work independently.
• Self starter and motivator.
• Proven track record in building and sustaining relationship with key stakeholders.

APPLY

Working at BAT 
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.

Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.

If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too. 

Employing company 
British American Tobacco Botswana 

Removal Date 
22-Feb-2015