Career Opportunity at STANBIC BANK BOTSWANA

Stanbic Bank is continuously striving for service excellence and market supremacy and we are committed to making a real difference in the provision of financial services in Botswana. The Bank values its people and maintains a challenging and inspiring environment for teamwork, with abundant opportunities for growth and rewards for innovation and high performance. If you have the energy, the drive and the passion, then you are the person Stanbic Bank is looking for.

Head of Marketing

As part of Stanbic Bank Botswana growth initiatives, we are looking to attract a Head of Marketing who will capitalise on market opportunities and generate demand by developing and driving implementation of marketing, communication and public relations strategies as well as tactical plans to support business strategies. The individual will lead a multi-channel team in building brand awareness and reputation management. The Head of Marketing is a key member of the Bank Executive Management team and reports to the Chief Executive and the Regional Head of Marketing.

Requirements

Key Results Areas (KRAs)

• Lead the development and execution of the marketing strategy and planning through participation in business unit strategic planning and partnering with business to have input in the development of new markets and new propositions within customer segments.
• Manage marketing communications associated with business units and ensure consistent articulation of Stanbic Bank’s desired brand image and position in the (customer) segments.
• Provide strategic direction to all third party agencies working on the business units’ marketing e.g. Advertising, Digital, Promotions, Media Agencies etc.
• Lead the Marketing team by providing inspirational leadership as well as ensuring the implementation of the leadership promise and employee engagement programme.
• Drive stakeholder engagement by directing and overseeing marketing cross-functionally across the business units including customer offerings, specific business unit marketing portfolios, sales and marketing support teams (research, communications, digital, customer offerings) and managing agency relationships.
• Ensure financial management through development and maintenance of the Marketing budget as well as monitoring, to demonstrate return on investment of marketing, communications and public relations campaigns in (customer) segments.
• Provide management information through implementation of an effective system of reporting as well as sound marketing evaluation systems.

Required Experience & Qualification

• Minimum BSc (Hons) Social Sciences and preferably a Masters Degree in Marketing & Communication / Social Sciences.
• More than 10 years’ experience in Marketing and Communication (preferably in Financial services) of which 5 years should be at a Senior Management level.
• A thorough understanding of marketing principles and practices from strategic planning to implementation and measurement coupled with thorough knowledge of brand principles and theory.
• Working knowledge of business economic drivers as well as in-depth understanding of quantitative and qualitative research methodologies .
• Working knowledge of various media and the creative requirements, including digital & social media and knowledge of production processes.

Special Skills/Competencies

• High level of business and financial acumen, with ability to work under pressure.
• Management of internal and external relationships.
• Purposeful collaboration.
• Customer and Client-focused innovation.
• Accountability for problem solving.

Closing date and application instructions

Please forward your applications to:
Head, Human Capital, Stanbic Bank Botswana, Private Bag 00168, Gaborone
or via e-mail to Recruitmentbotswana@stanbic.com
not later than Friday 27th May 2016.

Only short-listed candidates will be contacted, if you are not contacted within 14 days after the closing date, consider your application unsuccessful.