Assistant Brand Manager: Amstel

Purpose of Role To assist the Brand Managers and Marketing Manager in building strong profitable brands which consumers adore and our customer’s champion. This role will be accountable for delivering key projects which contribute to the overall performance of the brands.

Top Accountabilities
Assist in the development of the brand strategy in alignment with the role of the brand in the beer portfolio. This includes leading the annual GAME Plan as well as the annual Pricing Strategy plan.
Assist in the development and implementation of insight based activity to achieve long-term sustained growth. This incorporates the use of global campaigns and platforms and local adaptations when needed and the evaluation of campaigns and communication channel strategies for the brand ensuring optimal investment of A&P resources to deliver business results for the brand
Assist in translating brand strategy into quarterly activity planning (18 month planning) outlining activity by channel.
Driving the highest standards of execution for the brand. Ensuring excellence in the development and execution of assigned projects.
Assist in monitoring of holistic brand performance, initiating interventions where necessary. This will require the tracking of consumer and commercial business performance on a regular basis including P&L management, A&P control, consumer tracking and share tracking. Ensure M&E is a core component of the brand strategy and plan.
Building strong relationships with external partners and stakeholders specifically brand owners, media, advertising, RM/ digital, PR, promoter and specialist agencies.
Building strong internal cross functional relationships with Commercial, Supply Chain and Business Support.
Representation of the brand internally building passion, belief and pride.
Assisting and supporting the Marketing Manager and Brand Managers on key projects as required. This will include a broad spectrum of projects to ensure optimal development opportunities.
Qualifications and Experience Required Qualifications:
Appropriate tertiary marketing qualification – degree / diploma.
Post graduate degree an advantage.
Computer literacy: Word, Excel, Power-point, MS Project
High cognitive ability.

Experience
Minimum of 2 years commercial working experience with previously demonstrated success within this environment.
Demonstrated success in a demanding, complex business environment

Key Skills:
Strategic penetration: minimum requirement is baseline
Consumer insight: minimum requirement is baseline
Motivating and inspiring agencies and cross-functional teams: baseline
Marketing judgement: minimum requirement is baseline
Commerciality: minimum requirement is developing
Excellence in execution: minimum requirement is baseline
Portfolio profitability: minimum requirement is  baseline
Innovation: minimum requirement is baseline

Assistant Brand Manager: Amstel
Assistant Brand Manager: Amstel Assistant Brand Manager: Amstel Reviewed by Unknown on 12:57 AM Rating: 5

JOBS CATEGORY

ACCOUNTANT JOBS ICT JOBS Gaborone Administrative - Management DRIVER DEBSWANA FRANCISTOWN HEALTH JOBS Finance Jobs LECTURER JOBS Sales Jobs EDUCATION JOBS Electrical Engineering Jobs Engineering Jobs LEGAL JOBS MINING JOBS TEACHING JOBS BPC BOTSWANA POWER CORPORATION Civil Engineering Jobs Medical Jobs Procurement Jobs MARKETING JOBS Scholarships NGO JOBS BANKING JOBS BURS BOTSWANA UNIFIED REVENUE SERVICE HUMAN RESOURCE JOBS MECHANICAL ENGINEER MEDIA - PUBLIC RELATION JOBS SECURITY JOBS US EMBASSY AGRICULTURE - LIVESTOCK AIR BOTSWANA BR BOTSWANA RAILWAYS Botho University Environmental Engineering Jobs Government Jobs Insurance Jobs LOBATSE RESEARCH JOBS UNIVERSITY OF BOTSWANA United Nations AVIATION JOBS BARCLAYS BANK BMC BOTSWANA MEAT COMMISSION BOTSWANA POST BOTSWANA TOURISM CLIMATE CHANGE JOBS CONSULTANT Community Development Internships Librarian Jobs Ministry of Lands and Housing SADC SOUTHERN AFRICAN DEVELOPMENT COMMUNITY Standard Chartered Bank TELECOMMUNICATIONS JOBS TOURISM JOBS U.S EMBASSY GABORONE Volunteer Opportunities ABM UNIVERSITY COLLEGE AFA ASSOCIATED FUND ADMINISTRATORS ATTORNEY GENERAL CHAMBERS BA ISAGO UNIVERSITY COLLEGE BAMB BOTSWANA AGRICULTURAL MARKETING BOARD BANK OF BOTSWANA BDF BOTSWANA DEFENCE FORCE BEC BOTSWANA EXAMINATION COUNCIL BITRI BOTSWANA INSTITUTE FOR TECHNOLOGY RESEARCH AND INFORMATION BOTSWANA PRISONS SERVICES BTU BOTSWANA TEACHERS UNION BVI BOTSWANA VACCINE INSTITUTE Botswana Police Service Jobs COMESA COS BOTS COPYRIGHT SOCIETY OF BOTSWANA CUSTOMER CARE JOBS Consultancy DE BEERS ENGEN FILLING STATION FNB BANK General Engineering Jobs HOSPITALITY JOBS HOTEL JOBS INVITATION FOR INTERVIEWS JOBS IN MAUN KASANE KBL KGALAGADI BREWERIES LEA LOCAL ENTERPRISE AUTHORITY LOGISTICS JOBS MAHALAPYE MASCOM MINISTRY OF EDUCATION AND SKILLS DEVELOPMENT MOGODITSHANE MOKOLODI NATURE RESERVE Ministry of Trade and Industry Ministry of Youth Sport and Culture Monitoring and Evaluation OFFICE OF THE OMBUDSMAN ORANGE BOTSWANA Project Management Jobs RECEPTIONIST JOBS RECORDS MANAGEMENT SEROWE STANBIC BANK TRAINEE JOBS TRAINEES TSABONG WATER UTILITIES CORPORATION
Powered by Blogger.