Regional Customer Marketing and Operations Manager

Purpose of Role To develop, maintain and track the divisional category growth plan and strategy towards the F17 ambition of becoming a R15b business, with strategic direction from the category development team and approval by the DSM.

Top Accountabilities
Responsible for the development of the divisional market potential study, identifying division specific channel, category, and geography growth opportunities.
Responsible for the development of the Annual Divisional Growth and Marketing Plan in a way that integrates national brand and category plans to address geography-specific challenges and opportunities.
Ensures that the divisional plan is refreshed and optimised whilst constantly mining for new insights: monitors, evaluates, and updates plan quarterly.
Provides direction to the divisional investment plan to ensure spend is aligned to divisional growth opportunities.
Co-develops and maintains the divisional competitor analysis with the DSM, and develops proactive agility to respond to market opportunities and competitor threats.
Manages the execution of campaigns and events.
Responsible for the divisional M&E analysis to gather learnings and facilitate continuous improvement and action learning.
Ensures Through The Line programming is executed such that brand building and volume growth occur simultaneously.
Collates Consumer and shopper insights for effective execution of brand and shopper strategies.
Maintains communication channels within and between the category management team, KA team, and shopper insights team with the division.
Carry out standard Operational efficiency tasks to ensure
Call efficiency
Optimum territory coverage
Asset utilisation etc
Key Attributes
Understanding of consumer, shopper and customer needs and drivers.
Theoretical and practical understanding of consumer marketing process (Brand Building, Segmentation, Pricing Strategy etc). vel, translating this to practical, on-the-ground programmes
Strong Leadership, coaching and people management skills. – good matrix management abilities
Strong financial/business acumen and ability to manage budget allocation.
Thorough knowledge of trade structures, logistics management and selling processes in a FMCG environment.
Detailed knowledge of promotions development and execution.
Ability to think systematically and operate at a high strategic le
Good Communication (written and verbal) and Presentation skills
Excellent negotiating skills.
Creative and innovative
Good Planning & self-management  practices
Effective problem-solving skills
Ability to work and perform under pressure and manage deadlines
Qualifications and Experience Required
B. Degree, preferably marketing
Minimum of 5 years of experience in brand marketing and sales, ideally in a FMCG environment, preferably at a management level.
Valid driving license – unendorsed.
Working knowledge of Microsoft Office, SAP, SI
Good Performance and leadership Track Record

Regional Customer Marketing and Operations Manager