MARKETING MANAGER - RETAIL - FIRST NATIONAL BANK OF BOTSWANA

First National Bank of Botswana invites suitably qualified candidates to fill the position below in our Bank.

Marketing Manager - Retail
Reporting to the Director of Marketing and Communications, the successful incumbent will be responsible for defining, planning and executing the Retail Segment marketing strategy that supports revenue generation and improved profitability across the business. The incumbent shall act as brand custodian in the extension of the brand development and the application of the brand across the Retail Business.

Requirements

The successful incumbent will be responsible for:

• Develop and implement the Retail Segment marketing strategy in line with the Bank’s overall strategy, adhering to approved budget
• Manage, lead, coordinate and execute all Retail Segment events and marketing initiatives
• Identify and Execute sponsorship opportunities available to grow the Retail business
• Successfully develop, implement and monitor marketing strategies that enable the growth of the Retail business
• Provide Marketing Analytics for lead generation
• Monitor, review and measure return on investment for marketing spend
• Act as a liaison between Retail, Agency and the media for all advertising and promotional needs
• Coordinate production of product literature (pamphlets & posters) and timeous distribution of product pamphlets and branding material for the Retail Segment
• Plan and execute Retail customer engagement forums and product launches
• Ensure compliance by external suppliers with the corporate identity specifications, governance and operating framework
• Provide comprehensive competitor intelligence to business and identify opportunities for growth

Qualifications & experience required:

• A Bachelor’s Degree with concentration in Marketing
• Proven experience in marketing strategy development, techniques and concepts
• Proven experience in media buying, event management and coordination
• Project management
• Usage of advertising channels/ platforms

Competencies and skills required:

• Business acumen/commercial awareness
• Excellent written and verbal communication
• Strong negotiation skills
• High proficient analytical skills
• Time management - capable of meeting tight deadlines
• Customer focus
• Budget control
• Problem solving
• Tenacity and drive
• High ethics
• Design & creative flair

Closing date and application instructions

Interested applicants are advised to send their Curriculum Vitae with an Application letter to the below email address or hand Deliver to CBD First Place 4th Floor by 14th April 2016.

recruitment@fnbbotswana.co.bw

Director Human Resources
FNB Botswana
P O Box 1552
Gaborone